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TORRANCE, Calif., December 3, 2008: The all-new 2009 Honda Insight hybrid will make its world debut in January at the North American International Auto Show in Detroit. The five-passenger, five-door Insight is expected to be the most affordable hybrid car available when it goes on sale in the spring of 2009.

The Insight is expected to have annual global sales of 200,000 units per year -- approximately 100,000 in North America -- and will utilize a new interactive, driver-focused fuel economy enhancement technology named the Ecological Drive Assist System (Eco Assist(TM)).

A leader in the development of cleaner, more fuel-efficient mobility products, Honda introduced to market the first mass produced low-emission gasoline vehicles; America's first commercially produced gas-electric hybrid car and the world's first EPA-certified hydrogen fuel-cell vehicle, the FCX. In 2007, Honda was named "greenest automaker" by the Union of Concerned Scientists for the fourth straight time.