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In 2007, Honda’s global unit product sales reached 23.335m, up 3% on 2006. Global car sales rose 6% to a record 3.767m driven by demand in many emerging markets, in particular China, South America and Eastern Europe, supported by a solid sales increase in the U.S. Motorcycle sales rose 7% to a record 13,476,000, with high demand in Asia and South America. Honda remains the world’s largest motorcycle manufacturer. Sales of power products declined 5% to 6,092,000.  

Record car sales were achieved in five of Honda’s six global sales regions. China rose 31% to 428,000, South America by 30% to 117,000, Europe/Middle East/Africa by 23% to 480,000, Asia/Oceania by 9% to 343,000 and North America, Honda’s largest market , by 3% to 1,776,000.

Two of Honda’s motorcycle sales regions achieved record sales results with South America up 25% to 1,534,000 and Asia/Oceania up 4% to 9,596,000. China also showed a major growth with sales up 29% to 1,166,000.

Global production records were broken for both cars and motorcycles. Car production increased 8% to 3,911,000 units compared with 2006; the total has not yet been reported by country. Motorcycle production also grew by 6% to 13,658,000 – again a substantial increment on the year before. Both these increases took place outside of Japan.